Vantage Sports Advisors
Sports sponsorship revenue experts

Revenue maximization, grounded in valuation.

We help teams, schools, leagues and brands get more out of every partnership, from choosing a multimedia rights partner to selling the name on the building. Every recommendation starts with what the asset is actually worth.

Talk to us What we do
Trusted by
Jersey Mike's Temple University Northern Illinois New Mexico State University at Buffalo Pepperdine San Francisco Denver Columbus Blue Jackets Winnipeg Jets Red Bull New York RWJBarnabas Health IndyCar Arcis Golf Fox Sports Texas Live! Sun Belt Conference Sam Houston

What we do

We grow sponsorship revenue, and we prove what every asset is worth. The second is why the first works.

Modern stadium steel facade at twilight
Grow revenue

Sales and rights consulting

Marquee asset sales consulting

Naming rights, uniform partnerships and a property's other marquee assets: we price them, package them and support the sale from first pitch to signed agreement.

Example: Winnipeg Jets.

Third-party sales consulting

We work alongside a property's sales team or outside agency to package inventory, set prices and pitch new partners category by category.

Example: new-partner pursuits across Arcis Golf's network of clubs.

Multimedia rights partner selection

We run the search when a school takes its multimedia rights to market: the RFP, the asset inventory, bidder questions, side-by-side assessment of every agency's response and the final negotiation.

Example: University at Buffalo Athletics.

Prove value

Valuation and measurement

Asset valuation

Fair market value for naming rights, jersey patches, signage and full rate cards.

Example: Temple, Northern Illinois, New Mexico State.

Exposure tracking

Every logo appearance across live broadcast, highlights, social and in-venue, reported to partners in a form they can renew on.

Example: Columbus Blue Jackets uniform partners.

ROI and marketing-mix data

Weekly sponsorship impression data built to drop straight into a brand's marketing mix model.

Example: Jersey Mike's.

Vantage IQ

Our valuation platform prices a property game by game from real schedules, broadcast viewership and in-venue attendance.

Ask for a demo

Overhead view of field lines

Who we partner with

Buffalo Bulls football against Army

College Athletics

Multimedia rights partner selection, facility naming rights and asset valuation for every sport on campus, from football to field hockey.

Red Bull New York home crowd

Leagues & Teams

Naming rights and jersey patch sales, rate cards and partner reporting for NHL, MLS, MLB, NBA and motorsport properties.

Jersey Mike's signage around the court at a college basketball game

Brands

Independent valuation before you buy, measurement while you're in the deal, and the data your marketing mix model needs to prove it worked.

Recent work

Texas Live! entertainment district in Arlington Mixed-use naming rights

Texas Live!

Naming rights valuation for the mixed-use entertainment district between Globe Life Field and AT&T Stadium, home of the Rangers and Cowboys.

Temple University campus Campus-wide valuation

Temple University

Campus-wide sponsorship and naming rights valuation covering every asset Temple can sell, from facilities to video boards.

RWJBarnabas Health Red Bulls Performance Center Buy-side naming rights

RWJBarnabas Health

Valued the deal and advised the brand on the buy side for naming rights to the RWJBarnabas Health Red Bulls Performance Center.

UB Stadium from above Multimedia rights

University at Buffalo

Advised the athletics department on its multimedia rights RFP, from the asset inventory through assessment of each agency's response.

Blue Jackets goalie and teammates in front of the net, Safelite jersey patch visible Exposure tracking

Columbus Blue Jackets

Season-long tracking of on-uniform partners across NHL broadcasts, highlights and social.

Arcis Golf clubhouse and greens at dusk Valuation & third-party sales

Arcis Golf

Valued sponsorship inventory across Arcis Golf's national network of clubs and built the partner packages and pitches to sell it, category by category.

IndyCar drivers on the Victory Lane podium Presenting partnership

IndyCar

Fair market value of the Victory Lane presenting partnership, race by race across the NTT IndyCar Series, from the Indianapolis 500 down.

Huskie Stadium at Northern Illinois Naming rights

Northern Illinois

Naming rights valuation for Huskie Stadium and the Convocation Center.

Lou Henson Court inside the Pan American Center Naming rights

New Mexico State

Naming rights valuation for the Pan American Center.

Red Bull New York supporters waving flags Partner reporting

Red Bull New York

Comprehensive end-of-season analysis for the club's top partners.

San Francisco Dons basketball player in a Dons jersey Jersey patch

University of San Francisco

Jersey patch valuation across every sport, with several revenue-maximization scenarios modeled.

Denver Pioneers hockey at Magness Arena Uniforms & rate card

University of Denver

Uniform partnership and asset rate card analysis for all athletics inventory.

Sports Illustrated Stadium from behind the goal

We've sat on both sides of the deal

Our senior leadership has valued more than $5 billion in sponsorship and helped negotiate some of the most exciting partnerships in sports.

We've advised the brands buying sponsorships and the teams and schools selling them. That's why our pricing holds up in a negotiation: we show how every number was built, game by game.

Valuation first. Revenue follows.

Let's talk about your next partnership

Tell us what you're selling, buying or valuing, and when you need it. We usually reply within one business day.